The Lego Group says it will invest 1 billion Danish Krone ($150.5 million) to research, develop and implement new, sustainable, raw materials to manufacture Lego toys and packaging materials.
The investment will be used to build the Lego Sustainable Materials Centre at the group’s headquarters in Billund, Denmark, and will include all current functions and employees working to find alternative materials. In addition, Lego expects to recruit more than 100 specialists within the materials.
The company will also establish the Lego Sustainable Materials Centre organization during 2015 and 2016, and expects that it will include satellite functions located in relevant locations around the globe.
Lego is among the top 10 companies with the best corporate social responsibility reputation, according to Reputation Institute’s annual CSR RepTrak.