Image may be NSFW.
Clik here to view.
Google has the best corporate social responsibility reputation, topping the Reputation Institute’s annual Global CSR RepTrak 100 ranking for the second year in a row.
BMW took the no. 2 spot, with the Walt Disney Company coming in third, Microsoft ranking fourth and Daimler in fifth. Rounding out the top 10: Lego, Apple, Intel, Rolls-Royce Aerospace and Rolex.
Brand Hecht, chief research officer at Reputation Institute, says the companies that make the list are succeeding not only at being good corporate citizens, but in communicating their CSR successes to consumers.
The Global CSR RepTrak 100 reflects public perceptions of corporate performance across three dimensions of reputation: citizenship, workplace and governance.
The results describe which companies are best regarded by consumers for having a positive societal influence, being environmentally friendly, operating with openness and transparency, behaving ethically, rewarding employees fairly and promoting employee well-being, among other factors.
